Imagine the façade of a building could have a brain and a conscience: consequently, it could sleep and dream. In 2008 abstr^ct:groove realized one of the first experiments in projection mapping and perceptive transformation in architecture, designed on the façade of the Arcobaleno Cinema and Hotel St. George, in Milan, for Festival MIFF.
Read Full Storyabstr^ct:groove directed and produced this corporate film for Pirelli Re inspired by the concept of video mapping onto architectural façades. It’s a mix of compositing, stop motion, time-lapse, and 2D animation techniques (without real projectors) to create a dreamlike version of reality.
Read Full StoryNo Regrets is a film about living to the full by following our dreams. abstr^ct:groove turned dreams into reality in this advertising campaign for press, TV and cinema, commissioned by DLV BBDO Milan and shot in the Canary Islands.
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