BUILDING URBAN MOTION

abstr^ct:groove

Imagine the façade of a building could have a brain and a conscience: consequently, it could sleep and dream. In 2008 abstr^ct:groove realized one of the first experiments in projection mapping and perceptive transformation in architecture, designed on the façade of the Arcobaleno Cinema and Hotel St. George, in Milan, for Festival MIFF.

Read Full Story

BLOOMING BUILDS

Pirelli

abstr^ct:groove directed and produced this corporate film for Pirelli Re inspired by the concept of video mapping onto architectural façades. It’s a mix of compositing, stop motion, time-lapse, and 2D animation techniques (without real projectors) to create a dreamlike version of reality.

Read Full Story

WER1

YAMAHA R1

abstr^ct:groove created the new Yamaha R1 global film, starring Valentino Rossi. Developed together with DLV BBDO’s creative team, the film was shot between Japan and Italy. Only for speed lovers and Yamaha addicts.

Read Full Story

ROAD TO FINALS

Sky Sport

Road to Finals. Commissioned by SKY Sport, abstr^ct:groove designed a unique TV studio by projecting interactive scenography for the UEFA Champions League TV show. Interchangeable backgrounds could be switched in real time from a software interface and virtual monitors could display infographics, charts and live camera signals, according to the editorial needs of the show.

Read Full Story