BUILDING URBAN MOTION

abstr^ct:groove

Imagine the façade of a building could have a brain and a conscience: consequently, it could sleep and dream. In 2008 abstr^ct:groove realized one of the first experiments in projection mapping and perceptive transformation in architecture, designed on the façade of the Arcobaleno Cinema and Hotel St. George, in Milan, for Festival MIFF.

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PURE ABSTRACT CINEMA

abstr^ct:groove

Abstract kinematics and improvisation heads this hyperbolic motion picture by abstr^ct:groove. Pure Abstract Cinema is an excerpt from the audio-visual experiment performed live by Luigi Pane and Franky B in clubs and festivals.

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Evolution Of The Pieces

Diesel

Dreamy-visionary-punkadelicious project developed by abstr^ct:groove for Diesel Kid. Evolution Of The Pieces, inspired by the colonnade and the architecture of the Pitti Palace in Florence, the video installation mixes grubby stop-motion with linear and clean CGI.

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FUTURE ROOTS

Hogan

Holographic installation Future Roots is a journey through universal iconic products and technologies. Designed and Created by abstr^ct:groove, and inspired by the Hogan Shoes Man Collection, this experimental work has been presented in Milan during the FW 11/12 Man Fashion Week.

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CRAFTSMAN

Hogan

A special pair of hands reveals the design of cult objects as an expert craft.
Craftsman is a video installation conceived by abstr^ct:groove for brand Hogan, part of Tod’s group, to markthe FW’13 Milan fashion week.

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