Client
KartellCategory
FilmDevelopment
Creative Direction Direction Craft Production Music CompositionPartners
Ferruccio LavianiAwards
VOTD AwardTimeline
06/2014 - 09/2014Capturing the soul of design
The protagonists: 7 icons of contemporary design. From the lightness of La Marie to the success of Louis Ghost: a visual path made of scenographic installations that come to life through simple creative clockwork.
"Our main goal was to capture the soul of these objects through the relationship between light and plastic surfaces, trying to let them express themselves as if they had a life of their own."
Giada Risso ^:g executive producer
Client KARTELL
Agency abstr^ct:groove
Production Company abstr^ct:groove
Creative Director LUIGI PANE
Director CLAUDIO CAPELLINI
Director FABRIZIO FICHERA
Director ALICE GATTI
Director of Photography DIEGO INDRACCOLO
Executive Producer GIADA RISSO
Production Manager MAURO MASTRONICOLA
Producer ALESSANDRO SALERNO
Art Department Manager MARCELLO MICHELINI
Art Department Manager FABIO VITO
Art Department 1st assistant MARIO DI MAURO
Art Department 2nd assistant MARCELLO LUCARELLI
Projection Mapping Engineering EOS, Milan
Post Production abstr^ct:groove
Animation & Post Production VALENTINA VICINI
Animation & Post Production CLAUDIO CAPELLINI
Animation & Post Production ALICE GATTI
Editing & Color Grading DIEGO LA ROSA
Music FRANKY B aka Cryptic Monkey
Sound Design GIGASOUND
Production Service PANALIGHT
Shot at STUDIO ROBINIE, Milan