“Animals” is the title of our new black&wild film made in collaboration with Akita Film and Armando Testa for Alfa Romeo. “This time we had the opportunity to imagine an oneiric clash between beautiful beasts, powerful engines and anthropomorphous figures. And this was a delicious challenge and a fun game at the same time.” (Luigi Pane, ^g director)
Read Full StoryEnter a world of winged horses, fantastical vintage bikes and mind-boggling, intergalactic contraptions in the strangest-of-strange space-scapes you ever did see. Written, directed and produced by abstr^ct:groove for Diesel, this movie was awarded best online film in 2008 at Epica Awards.
Read Full StoryWhat “species” of driver are you? Seven surreal, ironic, low-fi look short stories designed, directed and produced by abstr^ct:groove for RISERVA TOTAL in a mix of live action, 2D animation, stop motion and 3D.
Read Full StoryDreamy-visionary-punkadelicious project developed by abstr^ct:groove for Diesel Kid. Evolution Of The Pieces, inspired by the colonnade and the architecture of the Pitti Palace in Florence, the video installation mixes grubby stop-motion with linear and clean CGI.
Read Full Story30″ commercial for TV and Cinema written, directed and produced by abstract:groove for Refrigiwear, brand of the group Sixty. Inspired by the automotive design world, the film combines live action with 3D visualization and 2D mechanical (de)signs to give an analog look to the final footage.
Read Full StoryHolographic installation Future Roots is a journey through universal iconic products and technologies. Designed and Created by abstr^ct:groove, and inspired by the Hogan Shoes Man Collection, this experimental work has been presented in Milan during the FW 11/12 Man Fashion Week.
Read Full StoryA special pair of hands reveals the design of cult objects as an expert craft.
Craftsman is a video installation conceived by abstr^ct:groove for brand Hogan, part of Tod’s group, to markthe FW’13 Milan fashion week.
THIS MUST BE THE WORLD SH Mode 125 European Campaign is a creative collaboration between abstr^ct:groove and McCann Worldgroup for the most popular scooter designed by Honda. It’s a great combination of concept, cinematography and music that turns a simple ride into an epic journey of the senses.
Read Full Storyabstr^ct:groove told the15-year story of Kartell transparent design through a surreal journey of light and plastic. The extraordinary protagonists are 7 icons of contemporary design, from La Marie to Bourgie, including the highly successful Louis Ghost chair by Philippe Starck’s.
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