DevelopmentCreative Direction Direction Production Visual Effects Music Composition
Timeline12/2011 - 01/2012
The future designs our lives, handicraft conveys our knowledge. If a craftsman is the creator who designs objects for a better life – Hogan is the craftsman for the future of shoemaking worldwide.
"We were looking for special pair of hands, able to portray the design of cult objects as an expert craft. During casting we saw mimi, actors, models… in the end we decided for a ballet dancer. His hands were drawing timeless design objects, never forgetting the importance of elegance, like a craftsman."
Luigi Pane ^:g director/creative director