DRAW IN OUT LINES

Refrigiwear

30″ commercial for TV and Cinema written, directed and produced by abstract:groove for Refrigiwear, brand of the group Sixty. Inspired by the automotive design world, the film combines live action with 3D visualization and 2D mechanical (de)signs to give an analog look to the final footage.

Read Full Story

FUTURE ROOTS

Hogan

Holographic installation Future Roots is a journey through universal iconic products and technologies. Designed and Created by abstr^ct:groove, and inspired by the Hogan Shoes Man Collection, this experimental work has been presented in Milan during the FW 11/12 Man Fashion Week.

Read Full Story

CRAFTSMAN

Hogan

A special pair of hands reveals the design of cult objects as an expert craft.
Craftsman is a video installation conceived by abstr^ct:groove for brand Hogan, part of Tod’s group, to markthe FW’13 Milan fashion week.

Read Full Story