FUTURE ROOTS

Client

Hogan

Category

Holographic Installation

Development

Creative Direction
Art Direction
Production
Visual Effects
Music Composition

Partners

Exhibita

Timeline

12/2010 - 01/2011

Holographic experiences

The holographic installation is a journey through universal iconic projects. Inspired by the Hogan Shoes Man Collection, Future Roots has been presented in Milan during the FW 11/12 Man Fashion Week.

"Our aim was to merge technology and handicraft, as Hogan Shoes does through it’s special brevet, reproducing the concept of the collection: future roots."

Mauro Mastronicola, ^:g production manager

...

CREDIT LIST

Client TOD'S Group
Agency abstr^ct:groove
Creative Director LUIGI PANE

Production Company abstr^ct:groove
Executive Producer GIADA RISSO
Production Manager MAURO MASTRONICOLA

3D Artist PIERPAOLO MANTUANO
Art & Motion Design LUCA SIANO
Art & Motion Design VALENTINA VICINI

Music FRANKY B