DevelopmentCreative Direction Art Direction Production Visual Effects Music Composition
Timeline12/2010 - 01/2011
The holographic installation is a journey through universal iconic projects. Inspired by the Hogan Shoes Man Collection, Future Roots has been presented in Milan during the FW 11/12 Man Fashion Week.
"Our aim was to merge technology and handicraft, as Hogan Shoes does through it’s special brevet, reproducing the concept of the collection: future roots."
Mauro Mastronicola, ^:g production manager