This fashion film tells the story of the birth of a timeless icon of beauty: Miss Sicily bag by Dolce&Gabbana. It’s a story about craftsmanship, love and tradition, written, directed and produced by abstr^ct:groove.
Read Full StoryHolographic installation Future Roots is a journey through universal iconic products and technologies. Designed and Created by abstr^ct:groove, and inspired by the Hogan Shoes Man Collection, this experimental work has been presented in Milan during the FW 11/12 Man Fashion Week.
Read Full StoryThis fashion film tells the story of a deep, precious love between a woman and her jewels. Or maybe, too, the love of the jewels’ maker, and her fascinating, ancient craft.. Written, directed and produced by abstr^ct:groove for Dolce&Gabbana jewellery signature collection.
Read Full StoryA special pair of hands reveals the design of cult objects as an expert craft.
Craftsman is a video installation conceived by abstr^ct:groove for brand Hogan, part of Tod’s group, to markthe FW’13 Milan fashion week.
This white-hot cut was directed by abstr^ct:groove for the Italian eyewear brand Web Eyewear. Written together with McCann Worldgroup and directed by Luigi Pane, the film is shot between deserts, waterfalls, ‘pozos azules’ and colourful towns around Villa de Leyva, Colombia.
Read Full StoryTHIS MUST BE THE WORLD SH Mode 125 European Campaign is a creative collaboration between abstr^ct:groove and McCann Worldgroup for the most popular scooter designed by Honda. It’s a great combination of concept, cinematography and music that turns a simple ride into an epic journey of the senses.
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