Client
Web EyewearCategory
FilmPrint CampaignDevelopment
Direction Craft Production Post Production Music CompositionPartners
McCANN, Milan Los BonesAwards
FWA AWWARDSTimeline
09/2012 - 12/2012The map of elsewhere
An exploration of other places, following the map of elsewhere, discovering a space made not of streets or squares but emotions, situations, objects and characters.
To create the crazy scenario of this integrated campaign, we went scouting for deserts, cascades, pozos azules (blue wells) and coloured towns around Villa de Leyva, Colombia.
Luigi Pane ^:g director
Client W EYEWEAR by MARCOLIN
Agency McCANN WORLDGROUP, Milan
Executive Creative Director ALEX BRUNORI
Art Director RICCARDO DAVERIO
Copywriter JAN MATTASSI
Account SILVIA SCALARI
Production Company abstr^ct:groove
Director LUIGI PANE
Executive Producer GIADA RISSO
Photographer DIEGO INDRACCOLO
Director of Photography JUAN DAVID HERNANDEZ
Production Manager MAURO MASTRONICOLA
1st AD RICARDO VEGA
Producer ALESSANDRO SALERNO
Art & Production Support BONES (Colombia)
Production Team RICCARDO VEGA
Production Team MARIO RINCON
Production Team SAIT SARIAS
Production Team CARLOS TOSIN
Production Team LUIS EDOARDO RODRIGUEZ
Production Team JAIRO VARGAS
Production Team NDRES OLAYA
Production Team ISABEL CRISTINA SALAZAR
Set Design JAIME LUNA (Colombia)
Location Manager MARIA FERNANDEZ CESPEDES (Colombia)
Styling MOTUK (Colombia)
Make-Up MAKE UP YOUR LIFE
Post Production abstr^ct:groove
Editing TVC LUIGI PANE
Color Grading DIEGO LA ROSA
Motion Design VALENTINA VICINI
Motion Design LUCA SIANO
Motion Design CLAUDIO CAPELLINI
3D Animation PIERPAOLO MANTUANO
Music GIUSEPPE COZZOLINO
Music LUIGI PANE
Sound Design GIGASOUND
Filmed on location in VILLA DE LEYVA and BOGOTA, Colombia