FUTURE ROOTS

Hogan

Holographic installation Future Roots is a journey through universal iconic products and technologies. Designed and Created by abstr^ct:groove, and inspired by the Hogan Shoes Man Collection, this experimental work has been presented in Milan during the FW 11/12 Man Fashion Week.

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CRAFTSMAN

Hogan

A special pair of hands reveals the design of cult objects as an expert craft.
Craftsman is a video installation conceived by abstr^ct:groove for brand Hogan, part of Tod’s group, to markthe FW’13 Milan fashion week.

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