FASHIONABLY EARLY

process
press
team

Client

Cadillac

Development

Direction
Craft
Post Production
Music Composition

Partners

Interesting Times Beirut

Timeline

07/2015 - 09/2015

THE PERFECT KIDNAPPING

abstr^ct:groove joins Cadillac searching for the perfect beat between action, suspense, fashion and driftings.

"I was stunned by the idea of directing a piece that combine the performance aspects of a sport car with the aesthetics of fashion films. ".

Luigi Pane ^:g director

This time abstr^ct:groove outlined plans with Interesting Times Beirut and Joy Films to set up the perfect kidnapping. 3 Middle East based fashion bloggers received a mysterious invitation to an appointment that they cannot miss.

...

Video Hosting for BusinessCadillac:Gallery_01flash 16cameramake Canonheight 485orientation 1camerasoftware Adobe Photoshop CC 2originaldate 7/22/2015 9:56:09 PMwidth 800cameramodel Canon EOS 5D Mark IIflash 16cameramake Canonheight 485orientation 1camerasoftware Adobe Photoshop CC 2originaldate 7/23/2015 12:38:26 AMwidth 800cameramodel Canon EOS 5D Mark IIflash 16cameramake Canonheight 485orientation 1camerasoftware Adobe Photoshop CC 2originaldate 7/21/2015 8:00:33 PMwidth 800cameramodel Canon EOS 5D Mark IIflash 16cameramake Canonheight 485orientation 1camerasoftware Adobe Photoshop CC 2originaldate 7/21/2015 2:41:56 PMwidth 800cameramodel Canon EOS 5D Mark IIflash 16cameramake Canonheight 485orientation 1camerasoftware Adobe Photoshop CC 2originaldate 7/20/2015 12:52:41 PMwidth 800cameramodel Canon EOS 5D Mark IIflash 16cameramake Canonheight 485orientation 1camerasoftware Adobe Photoshop CC 2originaldate 7/20/2015 11:23:31 AMwidth 800cameramodel Canon EOS 5D Mark IIflash 16cameramake Canonheight 485orientation 1camerasoftware Adobe Photoshop CC 2originaldate 7/21/2015 7:57:16 PMwidth 800cameramodel Canon EOS 5D Mark II

BREATHTAKING SHOTS

Thrown in the backseats of the new Cadillac ATS-V, Zahra Lyla, Ahmad Daabas and Ahmad Al Bloushi have been spun through a surreal, cold, desaturated Dubai and clouds of burnt rubber while fashion photographer Diego Indraccolo shot them during a series of breathtaking drifts.

PRESS

CREDIT LIST

Client CADILLAC
Agency INTERESTING TIMES BEIRUT

Creative Director Copy JIMMY FRANCIS
Creative Director Art MO AL GHOSSEIN
Associate Creative Director TRES COLACION
Art Director GIADA RISSO
Designer GAIL SAAB
Designer DIANE ZOUEIN
Strategic Director ASHRAF MANSOUR
Senior Strategic Planner MARTA BIELIK
Account Manager NADIM ABDEL MASSIH

Production Company JOY FILMS
Executive Producer ALI AZARMI
Executive Producer DANIA QUAGLIO
Producer OSCAR WILLIAM ROLLAND
Production Manager ANORA TUKHSANOVA
Production Coordinator KURA RIGHTON
abstr^ct:groove Executive Producer GIADA RISSO
Director LUIGI PANE

Cinematographer DIEGO INDRACCOLO
1st Assistant Director BARIS CANGOKCE
Camera Operator KEVIN FALCONER
Focus Puller ANDREA QUAGLIO
Focus Puller KOKO BOUTCHAKJIAN
Key Grip BOB TOUMA
Gaffer BORISLAV ROMCEVIC
Hair MERVE CANGOKCE
Make Up MERVE CANGOKCE

Photographer DIEGO INDRACCOLO
Stunt Driver RON OAKLEY
Precision Driver TONY VARVADOS
Flight Head Operator ERIC BIGLIETTO
Crane Operator ANDY FRISWELL

Editing FRANCESCO CARADONNA
Editing LUIGI PANE
Colorist DANIEL PALLUCCA
Compositing VALENTINA VICINI
Motion Design VALENTINA VICINI
Line Producer CLAUDIA AMENDOLA
Director Assistant MIRIAM CATALDI
Storyboard Artist CLAUDIO CAPELLINI
Sound Design MICHELE BENEDETTI
Sound Design DANIELE FAMÀ
Original Music FRANKY B & THE CRYPTIC MONKEYS

Filmed On Location in DUBAI, UAE