Alfa Romeo


“Animals” is the title of our new black&wild film made in collaboration with Akita Film and Armando Testa for Alfa Romeo. “This time we had the opportunity to imagine an oneiric clash between beautiful beasts, powerful engines and anthropomorphous figures. And this was a delicious challenge and a fun game at the same time.” (Luigi Pane, ^g director)

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Fashionably Early


In this advertising for Cadillac ATS-V, abstr^ct:groove, Interesting Times Beirut and Joy Films collaborated to capture the perfect kidnapping. Shot in Dubai, the thrilling films combine action, suspense, drama, and fashion.

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Sky Sport

Road to Finals. Commissioned by SKY Sport, abstr^ct:groove designed a unique TV studio by projecting interactive scenography for the UEFA Champions League TV show. Interchangeable backgrounds could be switched in real time from a software interface and virtual monitors could display infographics, charts and live camera signals, according to the editorial needs of the show.

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