THIS MUST BE THE WORLD

Honda

THIS MUST BE THE WORLD SH Mode 125 European Campaign is a creative collaboration between abstr^ct:groove and McCann Worldgroup for the most popular scooter designed by Honda. It’s a great combination of concept, cinematography and music that turns a simple ride into an epic journey of the senses.

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THE PERFORMER

CHRYSLER 300C

abstr^ct:groove created “The Performer” for Chrysler, an award-winning campaign at Dubai Linx 2015, in collaboration with Publicis Middle East. Saudi Arabian Hip Hop celebrity Qusai “duels” musically with the new 300C through integrated sound controllers and LED displays.

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