LIFE IS A PARADE

Client

Web Eyewear

Category

Film
Print Campaign

Development

Direction
Craft
Production
Post Production
Music Composition

Partners

McCANN, Milan
Los Bones

Awards

FWA
AWWARDS

Timeline

09/2012 - 12/2012

The map of elsewhere

An exploration of other places, following the map of elsewhere, discovering a space made not of streets or squares but emotions, situations, objects and characters.

To create the crazy scenario of this integrated campaign, we went scouting for deserts, cascades, pozos azules (blue wells) and coloured towns around Villa de Leyva, Colombia.

Luigi Pane ^:g director

PRINT ADS

...

CREDIT LIST

Client W EYEWEAR by MARCOLIN
Agency McCANN WORLDGROUP, Milan
Executive Creative Director ALEX BRUNORI
Art Director RICCARDO DAVERIO
Copywriter JAN MATTASSI
Account SILVIA SCALARI

Production Company abstr^ct:groove
Director LUIGI PANE
Executive Producer GIADA RISSO

Photographer DIEGO INDRACCOLO
Director of Photography JUAN DAVID HERNANDEZ
Production Manager MAURO MASTRONICOLA
1st AD RICARDO VEGA
Producer ALESSANDRO SALERNO

Art & Production Support BONES (Colombia)
Production Team RICCARDO VEGA
Production Team MARIO RINCON
Production Team SAIT SARIAS
Production Team CARLOS TOSIN
Production Team LUIS EDOARDO RODRIGUEZ
Production Team JAIRO VARGAS
Production Team NDRES OLAYA
Production Team ISABEL CRISTINA SALAZAR

Set Design JAIME LUNA (Colombia)
Location Manager MARIA FERNANDEZ CESPEDES (Colombia)
Styling MOTUK (Colombia)
Make-Up MAKE UP YOUR LIFE

Post Production abstr^ct:groove
Editing TVC LUIGI PANE
Color Grading DIEGO LA ROSA
Motion Design VALENTINA VICINI
Motion Design LUCA SIANO
Motion Design CLAUDIO CAPELLINI
3D Animation PIERPAOLO MANTUANO
Music GIUSEPPE COZZOLINO
Music LUIGI PANE
Sound Design GIGASOUND

Filmed on location in VILLA DE LEYVA and BOGOTA, Colombia