CRAFTSMAN

Hogan

A special pair of hands reveals the design of cult objects as an expert craft.
Craftsman is a video installation conceived by abstr^ct:groove for brand Hogan, part of Tod’s group, to markthe FW’13 Milan fashion week.

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VESUVIUS BUNKS

abstr^ct:groove

A tense clash between old and new, Vesuvius Bunks is anaward winning video clip directed and produced by abstr^ct:groove for DJ/producer, Franky B a.k.a Cryptic Monkey. The project was inspired by the dominant t presence of the volcano Vesuvius, accompanied by futuristic bass rhythms and legendary saxophonist James Senese.

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THE ICONIC CHAIR

Kartell

An animated movie by abstr^ct:groove for Kartell to celebrate the 10th Anniversary ofthe famous Louis Ghost Chair, designed by Philippe Starck.

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LIFE IS A PARADE

Web Eyewear

This white-hot cut was directed by abstr^ct:groove for the Italian eyewear brand Web Eyewear. Written together with McCann Worldgroup and directed by Luigi Pane, the film is shot between deserts, waterfalls, ‘pozos azules’ and colourful towns around Villa de Leyva, Colombia.

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