CRAFTSMAN

Client

Hogan

Category

Video Installation

Development

Creative Direction
Direction
Production
Visual Effects
Music Composition

Partners

Exhibita

Timeline

12/2011 - 01/2012

Post-modern handicraft

The future designs our lives, handicraft conveys our knowledge. If a craftsman is the creator who designs objects for a better life – Hogan is the craftsman for the future of shoemaking worldwide.

"We were looking for special pair of hands, able to portray the design of cult objects as an expert craft. During casting we saw mimi, actors, models… in the end we decided for a ballet dancer. His hands were drawing timeless design objects, never forgetting the importance of elegance, like a craftsman."

Luigi Pane ^:g director/creative director

...

CREDIT LIST

Client TOD'S Group
Agency abstr^ct:groove
Creative Director LUIGI PANE

Production Company abstr^ct:groove
Director LUIGI PANE
Director of Photography DARIO GHEZZI
Mime Actor MASSIMO BARBIERI

Executive Producer GIADA RISSO
Production Manager MAURO MASTRONICOLA
Storyboard Artist CLAUDIO CAPELLINI
3D Artist PIERPAOLO MANTUANO
Art & Motion Design LUCA SIANO
Art & Motion Design VALENTINA VICINI
Art & Motion Design CLAUDIO CAPELLINI
Color Grading DIEGO LA ROSA
Music & Sound Design FRANKY B

Shot at LOCATION PIETRASANTA, Milan