Client
HondaCategory
TV CommercialPrint CampaignDevelopment
Direction Craft Production Post ProductionPartners
McCANN, RomeAwards
weloveADTimeline
05/2013 - 07/2013An epic adventure of the senses
Feel the rain on your skin, see the bright colours of the city, absorb the warm light of the sunset – simple but intense feelings that can be savoured while riding your scooter on an apparently anonymous road.
"We tried to describe the feeling of freedom like no other. We turned a simple ride on the most popular contemporary scooter designed by Honda into an epic adventure of the senses".
Luigi Pane ^:g director
...
Client HONDA EUROPE
Agency McCANN WORLDGROUP
Executive Creative Director ALEX BRUNORI
Creative Director ALESSANDRO SCIORTINO
Senior Art Director ANDREA VERCELLINO
Senior Copywriter PAOLO CHIABRANDO
Art Director RICCARDO DAVERIO
Copywriter JAN MATTASSI
Production Company abstr^ct:groove
Director LUIGI PANE
Photographer DIEGO INDRACCOLO
Director of Photography DARIO GHEZZI
Executive Producer GIADA RISSO
Production Manager MAURO MASTRONICOLA
Producer ALESSANDRO SALERNO
1st AD ALICE GATTI
Post Production abstr^ct:groove
Editing LUIGI PANE
Color Grading DIEGO LA ROSA
Motion Design LUCA SIANO
Music TAP TEMPO STUDIO
Sound Design GIGASOUND
Production Service PANALIGHT
Filmed on various location in LIGURIA, Italy